On November 15th, a grand opening ceremony for the 2017 Xiamen International Fashion Week(XMIFW) was held, marking the official beginning of the 5-day fashion event.
Huang Qiang, member of the Standing Committee of Xiamen Municipal Committee and executive vice mayor of Xiamen, and Wen Bo, director of the fashion week committee, attended the opening ceremony alongside with more than 500 fashionistas.
According to the organizing committee, the 2017 Xiamen Fashion Week is set to cover four major sections: industrial connection, fashion demonstration, shopping guide and the city of fashion, with over 39 fashion-themed supporting activities. 
It is worth mentioning that numerous global apparel brands, including JORYweekend,ESCADA,ONEWAY, and ICEBERG, will debut fashion shows during the 2017 XMIFW. 
Apart from that, more than 1,500 pieces of artwork submitted from over 10 countries will compete for the top 50 places for the 2017 Chinese Fashion Design Contest. 
A Chinese lifestyle festival, a Xiamen fashion & tech art festival and the 2017 Cross-Straits Qipao Cultural Festival will be held during the same period of time. 
Themed ”Xiamen•Show the World”, the 2017 XMIFW is aiming to forge Xiamen as an international city of fashion, targeting young consumer groups.