Recently, the investment promotion of China (Xiamen) International Leisure Tourism Expo 2018 that will be held in Xiamen International Conference and Exhibition Center during April 20 - 22, 2018 is fully started. It is to be hoped that the “Maritime Silk Road” and international features will be further enhanced and the number of participating countries (regions) will strive to reach 40.
With the opportunity of building international transit hub in Xiamen, the exhibition is expected to carry out in-depth corporation with various domestic and foreign airlines. On the basis of previous participating countries, Sri Lanka, Iran, Egypt, Israel and other countries along the routes of “One Belt One Road” will be invited to attend the exhibition, and Australia, Canada and Pacific Islands Countries (Tahiti and Fiji) are also in the invitation list. In addition, the exhibition intents to attract tourism bureaus of each state in America through promotional activities to provide richer tourism products to people in Xiamen and the surrounding regions and meet the good dreams of more people of travelling around and perceiving the world.
Based on three years' successful experience, China (Xiamen) International Leisure Tourism Expo has repeatedly set new highs in exhibition scale, number of participating countries, number of exhibitors from the provinces and cities of China, number of visitors, trading volume and many other aspects. To achieve the integration of resources, complementary advantages and expand the impact, China (Xiamen) International Leisure Tourism Expo 2017 and the 13th Strait Travel Fair were held at the same period, the joint exhibition area was 50,000 ㎡，37 overseas countries and regions participated, 28 provinces and cities (autonomous regions) in China participated, there were more than 160,000 visitors, the total consumption of the audience and the transaction amount were RMB 120,500,000 (excluding the agreement and contract turnover), and a new exhibition record was created. According to the evaluation of the third party, the satisfaction rate of this tourism expo was 95.8%, and the comprehensive direct economic benefits and driven economic benefits were RMB 183, 000, 000 in total.
The exhibition in 2018 will continue the model of that of 2017, be held in conjunction with the 14th Strait Travel Fair and implemented by C&D uniformly.
China (Xiamen) International Leisure Tourism Expo 2018 will be sponsored by C&D, guided by Fujian Tourism Development Commission, and jointly supported by Xiamen Municipal Tourism Development Commission, Foreign and Overseas Chinese Affairs Office of Xiamen Municipal Government and Xiamen Convention and Exhibition Bureau. The exhibition will be held in China’s leisure tourism demonstration city-Xiamen, and it will build an internationally compatible one-stop shopping transaction promotion platform for the leisure tourism industry of Fujian, even for that of China, open up an effective platform for the world’s leisure and tourism industry to understand China and connect with Fujian and create a quality, affordable procurement platform of tourism leisure products for people in Xiamen and the surrounding regions. [From：Xiamen Sunshine International Exhibition Co., Ltd.]